As avid bloggers ourselves, The Refinishing Touch team is always interested in reading the latest news, trends and opinions within our three key industries. And last week, Andria Goldin of Hotel News Now zeroed in on an area that we hold over 35 years’ worth of experience in – hotel renovations.
In a three part blog series, Goldin discusses the top motivators, complications, and business impacts presented by such large-scale upgrades and Property Improvement Plans (PIPs). With an extensive background in providing hoteliers with cost-effective, time-efficient, and eco-friendly renovation solutions, we couldn’t stop reading and agreeing with key points made throughout the series.
The piece was highlighted on the Hotel News Now website, and touched upon the following topics:
- Why do hotels keep renovating?
As pointed out by Goldin, it is essential to keep a hotel up to brand standards, fresh and technologically-aligned. Hotels are renovating once nearly every three years in an effort to gain and maintain significant competitive advantage as well as investing in future ROI. Additionally, sustainability has become a critical factor to business success, as consumers become more environmentally aware when booking reservations. With services such as our furniture asset management, hoteliers are able to capitalize on each of these requirements simultaneously, while reducing total project expenditure when compared to buying brand new assets.
- Minimizing inconvenience during renovations
Although renovations are planned to benefit the consumer, guests are often misplaced and disturbed by the common construction process – which has the unfortunate potential to lead to the loss of lodgers. Hoteliers often look for an alternative, quick solution during upgrades, such as our on-site furniture refinishing and re-upholstery, that allow establishments to remain open for business, and with little to no disruption to customers.
- Renovations impacting meetings business
A loyal, returning customer is an asset to a business and throughout the duration of a renovation, the satisfaction of these guests must remain a top priority to management. For this reason, a customer retention plan should be an essential part of the initial planning phase, and the implementation of services that promise little to no guest disruption should be chosen to carry out such goals.
When a hotelier begins to plan for PIPs, the act of repurposing assets, as opposed to buying new, should be considered, as it will result in an end project that is beneficial to ROI, customer satisfaction, the environment and a property’s overall value.
To read Andria Goldin’s full blog series, please click here. To learn more about how The Refinishing Touch can help your business renovate effectively, please visit our website and request a free quote today.