Escape the Sameness of Design Trends
Designers love trying new things. But there are so many instances these days where being different is simply creating a whole bunch of new, but similar ideas.
As an industry, we’ve unwittingly and collectively decided widespread imitation is called a “trend,” which is essentially true. But one thing we aren’t considering is how so-called trends affects overall creative influence and individual hotel earning potential.
When all hotels look the same, even if it is the “new same”, they’re, well, the same. And that can lead to the commoditization of your product where you can only fight to win a customer on rate alone.
Here at The Refinishing touch we want to help you set the stage for new trends, not rehash ones already being used by your competition.
Here’s one great idea that saves money while also creating a different look; refinishing or re-engineering furniture is a smart solution that keeps you on budget while giving you extra design dollars to dedicate to other aspects of your vision.
Yup, you heard it here first; older furniture can be reinvented and re-purposed to like-new condition in a way complimenting the wholly original design you’re setting out to achieve.
Whether a piece needs to be reconfigured or reinvented, The Refinishing Touch has myriad solutions. Rather than blow up to half your budget or more on new furniture, you can spend a fraction the cost to create factory fresh looking pieces by changing color, adding stone, laminate or glass elements. But that’s not all.
One clever solution is taking that existing furniture and adapting it to house custom minibars or refrigerators that make your client’s money. There’s no longer an excuse for not turning your case goods into a major profit center.
Also, swap out the hardware for a contemporary look. And reupholstering seating is now a viable alternative in helping you reach your design goals.
If you’ve never thought of this solution before, it’s sure to make you a design hero to the people hiring you. Plus, you’ll be helping the hotel be more sustainable, which appeals to today’s ethical traveler. And get more jobs from them in the future because you know how to stretch a dollar. Oh yeah; all that work is done by American craftspeople too.
So, before you design your next hotel project, think about this: Just because you think that furniture is outdated or outmoded, it’s probably not. The Refinishing Touch can help you figure out how to maximize your design budget by eliminating a good chunk of your furniture costs.
Now go design and be happy! Call Today for more information.
It was time for the hotel industry’s midyear check-up as the most powerful lodging industry leaders headed to New York for the annual NYU Hospitality Investment Conference. This event focuses mostly on the financial side of the business, so for two days, the NY Marriott Marquis became the epicenter of the hotel universe. If you want to get deals done this was the place to be.
It seems the predominant thought on the collective mind of attendees is how to save, save, save. Though the industry is still delivering outsized performance, smart hoteliers are already thinking about an eventual industry downturn. Not in a “Hey, let’s panic” sort of way. It was more about being smart and preparing for the future.
That’s why these folks are starting to think about how to save like a boss, and why many more realize it’s critical to find smarter, less expensive ways to renovate their hotels that also create memorable guest experiences.
Here are our top reasons shared at the NYU Hospitality Investment Conference why hoteliers are starting to think about lowering their expenses.
Irrational panic about this mosquito born virus is starting to bite into traveler’s desire to get out and explore new places. While we think most concerns are misplaced, the reality is if more people panic it could start to hurt industry profitability. Remember the Bird Flu and H1N1? They made headlines and hurt the travel economy though both were essentially imagined threats.
One of the ways hotels have been able to stay full and profitable is by a record number of overseas visitors coming here to spend their money. And lots of it, too. International visitors typically stay longer and spend more money per day. But with the current political climate and chatter about building walls and curtailing visa waiver programs, your hotel may suffer because of political shenanigans.
“Travel is a perception driven business. If they think it will be a hassle, they simply won’t make the trip,” said Co-Chairman of the Board and Office of the President, Loews Corporation, Chairman Loews Hotels & Resorts. “The rise of political turbulence and political rhetoric is creating the misguided idea the fortress America is one the rise. Pulling back from the rest of the world is simply not an option.”
The hotel business is enjoying its longest stretch in recorded history of increased profitability. Meaning, more money is being earned by hotels now over the previous month, on average, for the last six years.
However, rate of revenue per available room (RevPAR) growth is slowing. That’s a clear signal it’s time to figure out ways to cut back on expenses where possible. Whether it’s renegotiating vendor contracts, realigning corporate structure, or refinishing or re-engineering furniture rather than needlessly buying new pieces.
The nerve-inducing Airbnb is still driving hoteliers nuts as they try to figure out the true impact of this encroaching disruptor.
“People are willing to accept non-traditional lodging stays more than ever. Their needs have gone beyond the typical housing product, why let them go somewhere else?” said Steve Joyce, President & CEO of Choice Hotels International.
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For more information on The Refinishing Touch and how we help hotel owners, developers and designers reimagine spaces by reinventing their furnishings, contact us online, call (800) 523-9448, or email us at firstname.lastname@example.org.
At The Refinishing Touch, we take guestroom design seriously. No joke. We want your hotel to stand out from the competition. A well-constructed furniture asset management program makes all difference to your guests and your bottom line. So straight from our home office in Alpharetta, GA, here are the Top 10 reasons partnering with The […]
Each and every day, the team here at The Refinishing Touch is involved in sustainable initiatives across government, education and hospitality. We are at the leading edge of sustainable renovations, helping decision makers and facilities managers understand how to implement furniture asset management and understand best practices to fully realize its benefits.
There are many benefits of furniture asset management to discuss but the conversation frequently turns straight to the undeniable environmental benefits. These include the reduction in unnecessary landfill waste and disposal of old furniture, the ability to preserve existing furniture assets, and the fact that new furniture does not need to be built, bought or shipped. Carbon dioxide emissions are slashed by a factor of a hundred.
The green benefits are indisputable, and across each of our industries, are being recognized, shared and encouraged by ‘users’ – in education students want to commit to colleges and campuses that demonstrate their commitment to sustainability; travelers want to stay with hotels that are staying on course with green initiatives; and government at all levels wants to show that it’s governing its own emissions, waste and protecting our shared resources.
While it’s about going green, furniture asset management is also about the bottom line. One of the strongest facts about furniture asset management is that it provides substantial benefits to spend levels and to protecting budgets.
Our customers know this. Time and time again we have demonstrated up to 80% of budget spend saved by implementing furniture asset management. Our customers understand that saving the planet and saving budget are not mutually exclusive.
In each of our industries we’re seeing going green and cost considerations being brought together. For example, IHG, one of the hotel brands that we have worked a great deal with, shares that one of its key objectives for its ‘Green Engage’ sustainability system and program is to work with its hotels: “to help them reduce their environmental impacts and operating costs.” As we say, and we see each and every day, being green is a responsibility in terms of the environment, but it is also a strong business decision that protects existing investment and enables the saving and reallocation of budgets.
If you’d like to calculate how fiscally responsible furniture asset management would be for your organization, please email us at email@example.com.
Hospitality is an ever-changing market. In our 35 years of implementing furniture asset management services within the hospitality industry, we’ve seen countless trends come and go. This year, we’re happy to see that environmentalism and sustainability are on the rise and seemingly here to stay.
As stated by LRS, sustainability has become a truly meaningful initiative. Both hoteliers and travelers are more willing to participate in green programs, which has made them an increasingly expected industry standard.
Deloitte’s recently-published study, ‘Hospitality 2015: Game changers or spectators?’ shares perspectives of what’s to come in 2015 including changing demographics, aviation trends, human capital and, of course, sustainability.
“Sustainability will become a defining issue for the industry. Rising populations and increasingly scarce resources will provide a challenging business environment in which sustainability will need to be embedded within all facets of the industry, rather than regarded as a standalone issue,” the report states first and foremost.
While it’s certainly become a factor in the decision-making of hotels worldwide, sustainability is not yet ingrained in the core of the business. Employing environmentally-responsible practices from the ground up is key, and it’s important to remember that there is always a greener option.
When renovating or simply refreshing facilities, hoteliers need to consider sustainable options such as refinishing, re-upholstery or remanufacturing existing furniture assets. Each of these brings countless environmental benefits. By eliminating the need to buy new, hotel operators, owners and managers eliminate the need for the shipment of new furniture, as well as the disposal of old furniture and the creation of unnecessary landfill waste.
Just consider: the total CO2 created when new furniture is being manufactured for a one-hundred room hotel amounts to an estimated 125.32 tons. The total CO2 created when refinishing an equal amount of furniture is just 1.24 tons.
It’s that time of year again. We hope that by now, you are done with your shopping and are planning on spending time with loved ones. Before we head off to spend quality time with our families and friends, we wanted to thank each of you for all that you’ve done for us since this time last year.
Without your support, we may not have accomplished all that we have in 2014. We won new customers, completed numerous furniture asset management projects at hotels, on college campuses and in government institutions across the United States and Canada. We networked with industry peers at many industry events and conducted a number of in-depth studies on sustainability.
Thank you for your support for The Refinishing Touch and for reading this blog.
As you move through the busy holiday season, we hope you take the time to enjoy it. From our family to yours – Happy Holidays!
This week there has been coverage, ideas and blunt language coming from the Global Landscapes Forum, held alongside United Nations climate negotiations. The press coverage has included discussions about carbon credits; the interplay between developing and developed countries; local and international policies; biodiversity and deforestation; and a review of the activities which impact our effort to address climate change.
One line of reporting that caught our eye was that which covered the address from Unilever’s CEO, Paul Polman. You’ll have, undoubtedly, heard of Unilever but you may not know the company’s scale: it is the third largest consumer good conglomerate in the world, just behind Procter & Gamble and Nestlé, with products sold in more than 190 countries.
Paul Polman not only spoke about the “inconvenient facts” on how corporates and certain sectors impact climate change, he admitted that his company and his sector was part of the problem and needed to change. He stated “Most CEOs, I’m convinced of now, know that their companies cannot prosper in a world with runaway climate change. This is increasingly evident.”
We understand that Polman and his views do not represent every CEO. Yes, he is a CEO of a successful Fortune 500 company who is handsomely-compensated for exceeding growth targets and meeting shareholder expectations. That does not make him different. What makes him different is that this is accompanied by a very public commitment to being a green CEO. He openly shares these views and as such is creating a legacy for the Unilever brand and building on its global reputation, while meeting all the other global challenges presented to him as chief executive.
In our role as experts in furniture asset management working with hospitality, education and government organizations, we understand the need for every type of organization to be driven by a vision and a mission. A commitment to sustainability and to green initiatives and environmental targets needs to be led from the top, to be woven into that vision. When sustainability is a top-level vision it means that all activities which impact the business: its assets, its infrastructure, and its day-to-day impact on the environment, are all taken into account.
We understand that each organization and every business faces different challenges: growth, maintaining standards, balancing budgets against spend. But to see corporate leaders such as Paul Polman stand up and to show that a company of Unilever’s size can demonstrate successful business while integrating sustainability from the very top, is a lessonto every organization of every kind and of every size.
This quarter we conducted an in-person survey of owners and operators attending the 2014 InterContinental Hotel Groups Investors and Leadership conference in Las Vegas. We covered topics from PIPs, to furniture, to sustainability. On the blog last week, we highlighted one of the most burning questions : Who is responsible for sustainability in the hospitality industry?Is it the owner, the operator, the brand or all of the above? (Answer: All of the above)
This week, we want to take a step back. Without understanding the urgency behind sustainable practices, green initiatives, and a commitment to environmental responsibility; owners, operators, and brand managers may be slow to come together on the issue.
We asked them if they feel that sustainability is important to guests. The response was comforting, with 78 percent stating: Yes, more than ever.
Although it’s reassuring to see the majority agree with a topic we feel strongly about, almost a fifth (19 percent) thought ‘only in some cases’. From our experience, spanning three decades of working in the hospitality industry, this is when decision makers think that being sustainable will eat away at more budget. However, we know the opposite to be true. With furniture asset management alone, it’s not uncommon to see budget savings of more than 80 percent.
Eco-awareness is at an all time high, and the attitude of the traveller has changed. Millennials booking vacations today are educated and passionate about making the world a greener place, and services like TripAdvisor make browsing a location’s sustainable ratings easier than ever.
The consensus, from The Refinishing Touch and our peers, is that sustainability is indeed important to guests, and the best possible solution is a combative approach from owners, operators, and brands across the board.
There is much more where this came from. If you’d like to receive our full Industry Insight report, please sign up here.
We are always pleased to see the sustainability movement gaining momentum, and were thrilled to see so much recent coverage on worldwide gatherings aimed at combatting global warming.
The United Nations Climate Summit was held in New York City during the last week of September. The summit was attended by politicians, scientists and celebrities who acknowledge the immediate need for action. A week prior, everyday people from around the world took part in The People’s Climate March to demand action from world leaders to end the crisis. One country that has seen a recent call to action is Canada.
Canada made a commitment under Stephen Harper’s government in 2009 to reduce greenhouse emissions by 17 percent by 2020. It is becoming clear now that the nation will most likely not attain this level of reduction leaving many to question what can be done to end the ‘sustainability deficit’.
Refinishing, reupholstering or remanufacturing existing furniture assets is a proven method of reducing carbon emissions. It takes about 1,000 times more CO2 to manufacture a new piece of furniture. Compare this to refinishing and the overall Co2 emissions are reduced by an estimated 124.08 tons.
At The Refinishing Touch, we work hard every day to help leading hotels, universities and government agencies throughout Canada uphold high standards of excellence while reducing their environmental footprints. Furniture asset management is not the standalone solution to global warming, but it certainly assists in the comprehensive plan required to make a difference.