Escape the Sameness of Design Trends
Designers love trying new things. But there are so many instances these days where being different is simply creating a whole bunch of new, but similar ideas.
As an industry, we’ve unwittingly and collectively decided widespread imitation is called a “trend,” which is essentially true. But one thing we aren’t considering is how so-called trends affects overall creative influence and individual hotel earning potential.
When all hotels look the same, even if it is the “new same”, they’re, well, the same. And that can lead to the commoditization of your product where you can only fight to win a customer on rate alone.
Here at The Refinishing touch we want to help you set the stage for new trends, not rehash ones already being used by your competition.
Here’s one great idea that saves money while also creating a different look; refinishing or re-engineering furniture is a smart solution that keeps you on budget while giving you extra design dollars to dedicate to other aspects of your vision.
Yup, you heard it here first; older furniture can be reinvented and re-purposed to like-new condition in a way complimenting the wholly original design you’re setting out to achieve.
Whether a piece needs to be reconfigured or reinvented, The Refinishing Touch has myriad solutions. Rather than blow up to half your budget or more on new furniture, you can spend a fraction the cost to create factory fresh looking pieces by changing color, adding stone, laminate or glass elements. But that’s not all.
One clever solution is taking that existing furniture and adapting it to house custom minibars or refrigerators that make your client’s money. There’s no longer an excuse for not turning your case goods into a major profit center.
Also, swap out the hardware for a contemporary look. And reupholstering seating is now a viable alternative in helping you reach your design goals.
If you’ve never thought of this solution before, it’s sure to make you a design hero to the people hiring you. Plus, you’ll be helping the hotel be more sustainable, which appeals to today’s ethical traveler. And get more jobs from them in the future because you know how to stretch a dollar. Oh yeah; all that work is done by American craftspeople too.
So, before you design your next hotel project, think about this: Just because you think that furniture is outdated or outmoded, it’s probably not. The Refinishing Touch can help you figure out how to maximize your design budget by eliminating a good chunk of your furniture costs.
Now go design and be happy! Call Today for more information.
It was time for the hotel industry’s midyear check-up as the most powerful lodging industry leaders headed to New York for the annual NYU Hospitality Investment Conference. This event focuses mostly on the financial side of the business, so for two days, the NY Marriott Marquis became the epicenter of the hotel universe. If you want to get deals done this was the place to be.
It seems the predominant thought on the collective mind of attendees is how to save, save, save. Though the industry is still delivering outsized performance, smart hoteliers are already thinking about an eventual industry downturn. Not in a “Hey, let’s panic” sort of way. It was more about being smart and preparing for the future.
That’s why these folks are starting to think about how to save like a boss, and why many more realize it’s critical to find smarter, less expensive ways to renovate their hotels that also create memorable guest experiences.
Here are our top reasons shared at the NYU Hospitality Investment Conference why hoteliers are starting to think about lowering their expenses.
Irrational panic about this mosquito born virus is starting to bite into traveler’s desire to get out and explore new places. While we think most concerns are misplaced, the reality is if more people panic it could start to hurt industry profitability. Remember the Bird Flu and H1N1? They made headlines and hurt the travel economy though both were essentially imagined threats.
One of the ways hotels have been able to stay full and profitable is by a record number of overseas visitors coming here to spend their money. And lots of it, too. International visitors typically stay longer and spend more money per day. But with the current political climate and chatter about building walls and curtailing visa waiver programs, your hotel may suffer because of political shenanigans.
“Travel is a perception driven business. If they think it will be a hassle, they simply won’t make the trip,” said Co-Chairman of the Board and Office of the President, Loews Corporation, Chairman Loews Hotels & Resorts. “The rise of political turbulence and political rhetoric is creating the misguided idea the fortress America is one the rise. Pulling back from the rest of the world is simply not an option.”
The hotel business is enjoying its longest stretch in recorded history of increased profitability. Meaning, more money is being earned by hotels now over the previous month, on average, for the last six years.
However, rate of revenue per available room (RevPAR) growth is slowing. That’s a clear signal it’s time to figure out ways to cut back on expenses where possible. Whether it’s renegotiating vendor contracts, realigning corporate structure, or refinishing or re-engineering furniture rather than needlessly buying new pieces.
The nerve-inducing Airbnb is still driving hoteliers nuts as they try to figure out the true impact of this encroaching disruptor.
“People are willing to accept non-traditional lodging stays more than ever. Their needs have gone beyond the typical housing product, why let them go somewhere else?” said Steve Joyce, President & CEO of Choice Hotels International.
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For more information on The Refinishing Touch and how we help hotel owners, developers and designers reimagine spaces by reinventing their furnishings, contact us online, call (800) 523-9448, or email us at email@example.com.