At 8.30pm local time on March 28, lights and electronics were switched off across the globe as part of Earth Hour 2015.
The first Earth Hour was held in 2007 in Sydney, Australia. It is now a global phenomenon, and an open declaration of the global desire to reverse the impact of climate change. Participants switch off electricity to show that they care about the planet, with their efforts echoed by the darkening of famous landmarks such as New York’s Empire State Building, and Big Ben and Buckingham Palace in London.
Earth Hour is organized by the World Wildlife Fund (WWF), one of the largest and most respected conservation groups in the world. This year’s event was the largest to date, with hundreds of millions of individuals taking part, spanning 24 time zones, six continents and 172 countries. And it’s not just individuals that take part. Each year more companies, associations and government bodies join in to demonstrate their commitment to sustainability.
Here at The Refinishing Touch we work with a client base that includes more than 22,000 organizations in hospitality, education and government, so we often see first-hand that organizations certainly do want to commit to sustainable business practices. No good business manager or owner wants to intentionally damage our planet; they want to help inspire positive change.
As expected, this year’s Earth Hour included activities by a number of brands and businesses that we are proud to work with:
- Wyndham Worldwide, which has won a number of awards and accolades for its commitment to sustainability, participated for the sixth year in a row. Lights were turned off or dimmed, and a number of hotels planned Earth Hour events including many holding candlelit dinners
- Hilton Worldwide joined in for its fifth Earth Hour, allowing its 12 brands and 4,300-plus properties to get creative. As well as switching off or dimming lights and neon signs, it also held candlelit dinners with low carbon menus, sustainable cocktails, and even organized candle-making for guests
- Marriott International participated by switching off lights and by publicizing its commitment to reduce energy and water use by 20 percent by 2020. Marriott’s Ritz-Carlton brand also held a series of fun events including candlelit stories, beach barbeques and star-lit meditation
Events like Earth Hour must be applauded for helping to encourage individuals and brands to recognize environmental change. And yet we are also proud to witness the day-to-day commitment of hotels brands such as Hilton, Marriott and Wyndham as they embrace long-term environmental practices such as furniture asset management. After all, there’s little point in any brand switching off the lights for an hour if they continue to buy lower quality, throw-away furniture destined for landfill, unnecessarily multiplying their carbon footprints by a hundred-fold. Sustainable practices pay more respect to the trees that have been cut down to make the furniture we all use day-to-day.
So we look forward to the next Earth Day on March 19, 2016. But for the 51 weeks in between, we will continue to urge all businesses to embed sustainability in day-to-day best practices.
For further information about how to plan and manage your furniture assets, please contact our team at firstname.lastname@example.org.