The former prime minister of Great Britain, Tony Blair, has been garnering quite a bit of attention in the tourism and hospitality industries lately – two sectors that some might be surprised to see his name come up in.
As Special Envoy to the Quartet on the Middle East – a foursome of nations mediating the peace process in the Israeli- Palestinian conflict – the former UK leader has been making his case for securing and bolstering travel to the Middle East by working to both promote tourism and increase the security and economy in Palestine, Israel and the West Bank in particular.
With his efforts, new hotels have begun popping up and the US Agency for International Development (USAID) has been engaged to help bring together business people to discuss key issues and initiatives like ways to improve the visitor experience for tourists in the region and the role that tourism plays in that equation.
As firm believers in the power of hospitality and tourism, it’s great for us to hear that others have realized the true potential that this industry has in playing a major role in economic development and prosperity – and on a global level to boot! We have our eyes and ears peeled for updates on Tony Blair and the Quartet’s progress, and can’t wait to see how their efforts and ideas are embraced.