As most of us know, the recovery from the recession hasn’t been easy. Individuals and consumer industries alike are still struggling. Our customers, particularly in the hospitality industry, are debating whether it’s the right time to make necessary improvements or if they should wait until the economy improves.
This notion sparked our curiosity. Based on a recent hotel interactive survey, focused on the increase of renovations being done in hotels after the recession, we pushed out our own survey to find whether or not this is true. We wanted to see if there was a consensus among hotel owners and managers whether renovations in the current economy are beneficial to the bottom line.
Our goal is to gather current information on hotels’ upcoming renovations, or Product Improvement Plans (PIP), as well as uncover any corporate, economic or customer pressures that may have influenced these plans.
Although our research is ongoing, the results we’ve already begun to gather are both interesting and telling. For example, we asked, “Are renovations being pushed back up the agenda now that a ‘recovery’ is underway?”
This is what we’ve found so far: 57.7 percent of participants said no, while 42.3 percent said yes.
In a continuing blog campaign, we will be revealing all of the survey questions and findings over the next few weeks. Check back for updates.
If you would like to be part of our survey, go to https://www.surveymonkey.com/s/piphotelsurvey. In order to avoid any conflict of interest, the surveys are completely anonymous. Participation requires no personal or professional information.
We look forward to hearing your opinion!