An article recently published in Hotel News Now highlighted voices from senior-level industry professionals about the demand for sustainability initiatives among millennials. Many top executives express that younger guests tend to look for ‘authentic’ green initiatives, rather than programs that stem from convenience – but they aren’t willing to pay more.
The author interviewed Steve Jennings, managing partner at Monitor Delloitte which gleaned these insights from a recent survey, who explained: “For example, a real green initiative might be repurposing a hotel’s materials when doing a renovation. A convenient green initiative … is one done to achieve a certain number or goal for the hotel, such as towel-reuse programs.”
So, how do top brands cater to younger guests who are looking for affordable, sustainable hotels? Hoteliers need to approach sustainability from a holistic view, and take a 360-degree look at their properties from floor to ceiling. Renovation projects don’t just affect the bottom line – these can have detrimental effects on the environment as well with the amount of materials wasted.
By investing in refinishing, remanufacturing and reupholstery services, hundreds of hotels have saved time, eliminated waste and reduced carbon emissions. While this study shows green initiatives are important across generations, the pressure is on hotels to step up sustainability.
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