Societal tastes and styles are in constant flux. The same holds true for university furniture. As the years slip into the ether, the way students use and interact with furniture changes. And because FF&E is such a critical component to the student experience, universities and colleges must keep those expensive case goods relevant. That can be a seriously expensive proposition.
Fortunately, companies like The Refinishing Touch specialize in reimagining furniture in ways that reinvents pieces to make them more functional, durable and unique. Here’s some creative ways to keep furniture fresh.
If your campus has damaged solid wood furniture, there’s no excuse to let them languish or replace them. The Refinishing Touch can refinish the wood and replace any laminate to give the rooms a factory fresh look.
SELECT A NEW STYLE
The Refinishing Touch can give your campus a fresh, modern look by reupholstering pieces, adding solid surface materials and changing the hardware and pulls.
ADD NEW TECHNOLOGY
Rather than purchase all new, allow The Refinishing Touch to add the latest tech advances to your furniture like LED lighting, data ports, USB charging stations and concealed outlets.
RE-ENGINEER ORIGINAL FLAWS
Perhaps existing pieces have a design flaw that was initially overlooked. The Refinishing Touch can engineer an inexpensive solution with high quality results, creating a safe space to study.
CONTACT THE REFINISHING TOUCH TO FIND OUT HOW WE CAN SAVE YOU UP TO 80% COMPARED TO PURCHASING NEW FURNITURE.
When Jerry Harlan, Jr., currently VP Construction Management at The Procaccianti Group, has major renovation projects, he turns to The Refinishing Touch. For him, in many instances, reinventing furniture rather than replacing it shaves time from a major renovation while lowering overall costs. Plus, it keeps guests extremely satisfied.
Take a project he spearheaded several years ago on multiple Hilton owned assets, where Harlan first discovered The Refinishing Touch. The property needed to do something with those bulky armoires that were frequently used to hide those old tube televisions.
“The Refinishing Touch had great capability and were priced right. The company came into the properties, cut the tops off, refinished the wood, and put on a new stone top. They turned an outdated piece of furniture into a modern looking dresser,” said Harlan.
Harlan noted the job was done quickly and efficiently as The Refinishing Touch brought in teams to do the job in each guestroom, returning each room to the hotel’s inventory that very same day.
“The work was invisible to the hotel guest, and they didn’t take any rooms out of service over night. So, we didn’t lose any revenue.”
At another full-service hotel, the Doubletree San Jose Airport, Harlan said The Refinishing Touch was a successful partner in keeping the lounge’s renovation on time and on schedule. In that space, the hotel had some outdated heavy wood lounge bar chairs that were beaten up from plenty of wear and tear. “They were pretty abused, beaten, banged around. They refinished them and put them back in service looking like new. The Refinishing Touch is a great and efficient service,” said Harlan.
Harlan explained when he begins a hotel renovation project, they look at what must be refreshed in appearance, either because of style changes or wear and tear of the pieces. Take a bureau, for example. “If it is still solid and the drawers work, and just looks old fashioned; that piece can be saved,” he said, noting he works with The Refinishing Touch and his interior design team to put together some samples that modernize and update the piece’s appearance.
He’ll change the finish, and potentially make some modifications to detailing which might require a stone top, or taking off molding or trim, or even adding something distinctive to the piece. Many times, they change out case goods too to create something looking brand new.
“We can actually be reusing the vast majority of the material and structure. It’s also a green thing because we do not have to buy new, and throw away old furniture. Plus, new case goods are typically imported from overseas and that can take three to four months. The Refinishing Touch can remanufacture the case goods as quickly as we can line up the finishes and get the team to the property,” said Harlan.
“It makes a property refresh move very quickly. It’s a very competitive market out there and guests perceive the condition of the room as part of their experience that makes them prefer to stay with us rather than competitor. Plus, this is smart way to increase ADR and potentially occupancy too, which increases revenue and net proceeds,” he added.
Finally, Harlan says that working with The Refinishing Touch is good for conversions and rebranding hotels too. “They are very service oriented, wanting to please and easy to work with in the way they get the job done. And when inevitable problems arise on a job – they always do – they handle things very quickly. Working with [company founder] Mario Insenga and his people is wonderful.”
There’s a new series of one day events, and they’re changing how hoteliers get information regarding their home markets. They’re called Hotel ROI, and we attended this intimate up and close event in Los Angeles where we got lots of exciting information and relevant in-market insight.
But while lots of secrets were exposed for the greater Los Angeles area, there was also plenty of goodies relevant to all hoteliers around the country. Here’s what we learned:
Grab Those Guests
Having a branded hotel still pays. Sure, there’s a move toward an increasing desire to operate independent hotels – especially with the rise of soft brands — but mainstream brands such as Red Roof Inns are delivering as much as 66% of customers every single night, on average, according to Matt Hostetler, an SVP with Red Roof. Other major factors that get guests to make a reservation are: Quality, rate, brand familiarity and rewards program, said industry experts.
Increase Your Hotel’s Income
Let your employees help you make more money. No, we don’t mean carry guests to the room, we mean leveraging their great ideas. Create a culture of success by incentivizing staff to provide great ideas that make money. Train staff to convert OTA guests to return guests, and upsell those folks newly renovated rooms. Also, most industry experts at Hotel ROI believe there’s not a lot of room to keep pushing rate higher. That means it’s becoming a game of increasing on property revenue outside room rate. One area that returns great profits is selling alcohol.
Massive Room Count Flooding Mid-Market
“Upper Midscale inventory will exceed 1 million rooms, no other scale has this,” says Bruce Ford, SVP of Lodging Econometrics, which tracks the new hotel construction pipeline. Other relevant data points; In Q117, there were 513 projects announced totaling 57,1278 rooms. Plus, 212 hotels with 24,122 rooms opened in the U.S. during the first quarter, with the majority of hotels located in suburban locations. Almost half have between 100-200 rooms. For the remainder of the year, LE forecasts another 868 hotels to open, representing a 22% increase over the total number of openings compared to 2016.
Lower Your Hotel’s Operational Costs
This is an industry where people look to each other for success, so share best practices with fellow hotel owners, or simply seek their advice. That network is filled with experienced and smart professionals that will provide smart ideas, such as ways to lower costs through installing energy efficient products, and available environmental tax incentives.
Here’s another idea: In Los Angeles, and around the country, many hoteliers are focused on renovations. Did you know older furniture can be reinvented and repurposed at the fraction of the cost of buying new, saving as much as 80%. The Refinishing Touch specializes in reimagining furniture in ways that reinvent pieces to make them more functional, durable and unique. Styles change, technology presses forward, and sometimes the need for a specific piece of furniture becomes outmoded. So, refinish or repurpose, don’t replace. The Refinishing Touch creates factory fresh looking pieces by changing color, adding stone, laminate or glass elements, and changing the hardware. Plus, it’ll help protect you against any loss in pricing power for your hotel.