The hospitality sector has faced new and challenging pressures in this slow economic recovery period. In particular, Product Improvement Plans (PIPs) have proved to be great source of concern for hotels owners across the US. To try to understand exactly how hotel owners feel about these franchisor-enforced PIPs, The Refinishing Touch recently conducted a survey which asked the largest hotel chains in the US about the financial and operational pressure PIPs, customers, and the economy places on them.
PIPs are used by corporate hotel franchisors to ensure that all locations are maintained and up to date. While many chains suspended PIPs in 2009 and 2010 to alleviate hotel owners from some economic pressures, PIPs were again a common occurrence in 2011.
The Refinishing Touch found that although many hotel owners found leniency from corporate owners, the majority were still concerned over cost commitment for the plans. The survey also found that many hotel owners feel that guests and hotel patrons are unforgiving of lapses in renovation and most owners feel that brand competition has greatly increased since the recession.
To read the full release and learn more about the survey findings, please visit our website at https://www.therefinishingtouch.com/news.php.