As you will know following our announcement last month, The Refinishing Touch is now a Best Western preferred vendor. As part of this exciting new partnership, we are undertaking a project to convert any existing Best Western armoires to accommodate flat screen televisions by the end of the year.
To kick off the project, we met with members of the Best Western team to discuss how every person involved—from The Refinishing Touch crew members to Best Western franchisors—will get the best experience possible from this partnership. We began the event with a presentation about all of our state-of-the-art, environmentally friendly products and services that are used to convert armoires, and as a wrap up, showed our Discovery Channel video segment which provides a useful overview of how The Refinishing Touch process works.
The event this week with Best Western was a great way to meet everyone involved at the hotel organization as well as gear up excitement about the new armoire conversion project. The Refinishing Touch is very much looking forward to working with everyone in the Best Western family to help hotels across the country update their accommodations and continue to provide a memorable hotel experience for guests and travelers.