Last week we were honored to be invited to the Wyndham Group Hotel Conference held in Las Vegas. Much like our trip to HD Boutique in Miami, we enjoyed the locale -of course, but were fortunate enough to learn a thing or two from one of the largest hospitality brands in the world.
As the first all brand global conference in company history, we expected a lot of news, and we were not disappointed. One of the major announcements made was that Wyndham will now franchise the Planet Hollywood brand hotels and provide management services around the globe. The agreement with the entertainment-focused hotel will give Wyndham a broader appeal to a wider audience. Along with this, many of Wyndham’s 13 hotel brands will see alterations to its logos and websites to strengthen and better market its worldwide appeal.
Without question, the best news coming out of the conference however was the Wyndham Hotel Group’s commitment to donate $100,000 to the Starlight Children’s Foundation. With this contribution, seriously ill children and their families are provided entertainment, activities, and education to help cope with the uncertainty that serious medical conditions can bring. In addition, Wyndham has pledged to donate $1 for every “like” they receive from fans on its Facebook page, up to $60,000, through November 30th.
The upbeat nature of the conference was apparent as almost everyone had plans for what to do not only as a whole, but for their individual hotels as the hospitality industry continues to rebuild. And with over 5,000 owners, general managers, and staff in attendance, there was no shortage of ideas being passed around. We’re proud to have been a part of that exchange and are even more proud to work with a respected brand within the industry that has continued to give back.