Well, it’s our final post of 2009. It’s been a bumpy year for the economy, and by relation, many businesses and organizations. Though on a brighter note, the beat of the “green drum” has increased throughout the year as global eyes, ears and tongues turned to sustainability. In 2010 this beat will continue.
A recurring theme that we’ve written and talked about in 2009 has been the application of innovation and technology to support and drive sustainability – not just our own innovations, but others across an array of goods and services that impact businesses and consumers. So, we thought we’d finish 2009 with the Cleantech Group
’s 2010 green technology predictions.
As reported by Reuters
, the group’s predictions for 2010 include:
- Clean economies become the new space race.
There will be changes in which countries and cities are driving global momentum, but greater protectionism surrounding the industry will be a drawback.
- Electric cars take the back seat to smart mobility.
The trend will influence city designs, shipping ports and governments’ tax incentives and budgets.
- Resource constraints beyond carbon rise to the fore.
As the global economy picks up, there could be price spikes that impact clean technology sectors, pushing companies to use resources more efficiently in order to maintain or boost their profitability.
- Commodity trade-off debates intensify,
in particular in the areas of water and energy; land and energy; land and water and carbon and water. The group predicts that more environmentalists will object to wind and solar projects because of how they use up swaths of land and other reasons, slowing down projects’ progress.
- Energy efficiency eclipses solar.
Information and communication technology, along with more policy support, will help create a boom in energy efficiency. The sector could outshine solar, so far a clean tech darling of investors.
- Marketing suddenly matters.
The group predicts that companies will have to distinguish themselves and employ branding as clean technology goes mainstream. Marketing campaigns are likely to target more consumers instead of just businesses.
- Buffett leads the super rich into cleantech.
The group points out how U.S. billionaire investor Warren Buffett has made plays in clean tech-related companies, including GE, Goldman Sachs and Chinese electric car battery maker BYD Co Ltd.
The group argues that energy efficiency factors partly influenced Buffett’s acquisition of the nation’s largest rail company Burlington Northern Santa Fe Corp
- Acquisitions and consolidations accelerate.
The group predicts that many Chinese wind and solar companies will be gone by the end of 2010. That will happen, the group argues, even as China’s market for renewable energy grows and despite the government’s investments in high profile companies like solarpanel makers Suntech and Yingli.
- The rise of waste-to-energy, geothermal and aquaculture,
as part of a shift to more sustainable agriculture and food production.
When it comes to sustainability and green practices, we can each play our part. As the drive for more sustainable practices continues to build momentum, we’ve seen innovators in core industries set themselves apart with their commitments and capabilities.
We’ll raise our glasses to the innovators that set the bar for sustainable practices and show the world the direction to the green-bricked road. We simply can’t wait to see all that 2010 promises to be and more. We have a number of interesting announcements we’ll be making ourselves to benefit our customers and the communities we serve - it’s going to be an exciting year.
Happy New Year from all of here at The Refinishing Touch!
Labels: Cleantech Group, Green, technology