Hotel industry predicted to peak this summer, 2013
May 14th, 2013 by TRT Blog
Since our inception in 1977, The Refinishing Touch has worked closely with hoteliers to ensure time-efficient, sustainable, on-site furniture renovations that save on budget while simultaneously helping to increase profit margins. We’ve witnessed numerous peaks and valleys during our time in the hotel industry, including working through the ‘golden years’ of 2007-2008, followed by the economic recession shortly after.
With our close ties to the lodging industry, we are pleased to share the latest market forecast from STR, the parent company of HotelNewsNow.com. According to STR’s early indications, US hoteliers will experience a busy and profitable summer season ahead, with both the average occupancy and daily rate rising compared to last year.
Revenue per available room is also forecasted to improve, with the average per night ringing in at $78.50, a substantial increase of 5.4 percent from 2012. And with advance booking rates filling up quickly, the predictions are already holding true for several hotel owners throughout the US. Florida’s Crowne Plaza Hollywood Beach Resort has begun to reach peak occupancy numbers that resemble the pre-recession hotel industry, some five years ago.
The predicted bounce-back can be attributed to many factors. One of which is the noticeable increase in both consumer and business confidence, as many hotels have undergone renovations to improve appearance and customer satisfaction, while increasing room rates – similar to our recent customer, The Inn at King of Prussia BEST WESTERN PLUS, who updated their armoires to fit new, plasma televisions and improve customer satisfaction. And such room renovations don’t always require breaking the bank – with cost-efficient alternatives like furniture refinishing, re-upholstery and remanufacturing, hoteliers can save up to 80 percent on budget costs while drastically improving on appearance by implementing furniture asset management solutions.
For more information on what is bound to be a successful summer for hoteliers, please read the full list of predictions courtesy of HotelNewsNow.com.
To see The Refinishing Touch’s before-and-after renovation work in action, please watch a quick video of a recent furniture refinishing project completed at The Inn at King of Prussia BEST WESTERN PLUS. Like what you see? Then please email us for a free quote at your establishment today.
- Comments Off
- Posted in Business, Hospitality, Visual Before & After





The Touch Textiles entity provides elegant and practical upholstery solutions for the
For more information on Embrace recycled leather, please
This increase in business has also fueled a fundamental shift in business practices – moving more towards finding ways to satisfy the consumer’s needs, while remaining conscious of bottom line. One business practice in particular that we’ve begun implementing is sustainability – a venture that comes with many benefits, including appealing to green lodgers, preserving the environment and saving on costs.
And Hampton Inn Batesville’s green initiatives do not stop there. We offer a towel and linen reuse program and have installed water aerators on our faucets, reducing water consumption. The free daily breakfast bar is equipped with ‘
If you just can’t wait until Thursday, then be sure to
Here at 
Property improvement plans
The good news is that the industry is changing for the better, with more hotel chains and time shares investing in environmentally-friendly technology and sustainability. Those two sectors, through dedicated work and collaboration, have begun to pave the way towards a more environmentally conscious future and an outcome that benefits everyone.
The overall experience and outcome was exceptional, and something The Dover House Resort would like to do again when our rooms are up for remodeling, which occurs every five to seven years. The amount we saved on our bottom line and the way The Refinishing Touch were able to refinish and reuse existing furniture, greatly exceeded our expectations.












