November 4th, 2011 by TRT Blog
October was a busy month for us. Projects were on-going, but more than that, a lot of us here at The Refinishing Touch took on the title of ‘jet setters’ for the month. We attended five shows throughout October, each with its own unique group of attendees that we were able to interact and connect with. From hospitality events to university presentations, October was an excellent month for networking and learning.
The month kicked off with the AUCHO/APPA show in Orlando, Florida where our president and founder, Mario Insenga, spoke to the crowd about the importance for universities to maintain and increase sustainability efforts in housing and student facilities. Many university decision makers were in attendance and it was certainly helpful to connect with so many in that field.
From there, it was a short cross-town trip to the Hampton GM Conference. To say the show was a blur would be an understatement. From the moment our booth was setup, we had a constant stream of attendees stopping by our booth to inquire about armoire modification. After all the travelling between the two shows, it was great to enjoy some of the amenities Hampton provided, such as free massages and a luau reception.
Three large shows closed out the month for us, and it all started with BITAC West in beautiful Palm Springs, California. The show was centered on renovations, something we know quite a bit about. Throughout the three day event our team met with existing and potential clients to discuss renovations. Designers who spoke at the show—to groups and with us personally—all saw the benefit to refurbishing as opposed to buying new. It’s always encouraging when a variety of people see the value in the work we’ve been doing for so long. The event was a major success and we’re looking forward to attending the BITAC Owners show in December.
After BITAC, we flew to Las Vegas to take part in the InterContinental Hotel Groups tradeshow. This was another successful event where we were able to speak with many hotel decision makers regarding how our services could benefit their properties. Because IHG such a large, well-known brand, it made sense there would be well-known entertainment acts. We weren’t disappointed to see Ellen DeGeneres, Sugarland and Greyson Chance, who all performed to close the show.
Finally, on the 31st, we were in attendance at the Best Western Convention, back in Orlando. Much like the Hampton event we were at earlier in the month, we were beset with requests for information on our armoire modifications. We spoke with multiple people across the Best Western family, many who made the trip down from Canada. The show also gave us a good look into the backend of the Best Western supply chain and offered us the ability to have our services and products displayed for owners and GMs.
While the month was spent flying back and forth around the country, it was immensely rewarding. We connected with potential clients, learned more about how our existing clients operate and were able to help spread the message about the work we do. We couldn’t have asked for a better month and are looking forward to developing new projects from the connections we made along the way.