The Refinishing Touch Blog

For many organizations and hotels, the uncertainty of 2009 means that 2010 needs to start with a definite direction. But where to head?

In 1900 L. Frank Baum published The Wonderful Wizard of Oz, also known as the ‘Great American fairytale’. The story resonated with readers across the globe, with engaging characters, narcoleptic fields of poppies, winged monkeys and the notion that ‘there’s no place like home’. When a tornado lands her in Oz (on the Wicked Witch of the East) Dorothy finds herself wondering where to head after being told to see the wizard in Emerald City for help in getting back home. She’s in an unknown land and doesn’t know quite what to do.

Many hotels, recovering from the tornado of the 2009 economy, find themselves in a similar bewildered state. They’re in an unknown land – one full of low occupancy rates, harsh business conditions, increased competition – with no given directions. Where do they head now?

There may not be a yellow brick road to follow, but a greener path continues to present itself for industry leaders to follow as a means to achieve more sustainable business practices in whatever way possible.

Refurnishing and refinishing are two ways that businesses can help themselves as they continue on their way in 2010. From hotels in need of updating accommodations to provide modern and pleasing décor for guests at reduced costs, to colleges that need to update dorm rooms with slashed budgets, reviewing alternatives to ‘rip and replace’ are not only environmentally-friendly, they’re green – good for the planet, the business, and its reputation.

Businesses are more prepared now than ever for the challenges that might present themselves along the way. Similar to America’s beloved fairytale, the business challenge of 2010 will demand a brain, a heart and courage to push us along. In terms of direction, we know that the green-brick road is a solid start and look forward to the adventures we are bound to meet along the way.

Labels: 2010, economy, Green, Sustainability