The Refinishing Touch Blog

The team at the Refinishing Touch wanted to burst into song when we heard that Walt Disney announced a new five year plan to slash its carbon emissions in half. When names as instantly and globally recognized as Disney push their weight behind green initiatives it's a positive thing for green campaigners across the globe.

Skeptics could argue that Disney needs a positive story right now, as the green announcement was made just ahead of its annual figures. The day the green announcement was made, Disney shares closed at $15.59 – half the price given to shareholders the year before. But whatever the rhyme (or reason), it's still a good thing. The company has given itself these targets off the back of its Corporate Responsibility Report, published last year. The environmental goals will focus on waste, electricity and fuel use, with a main focus in place to cut all electricity consumption by 10% - this will take more than simply replacing a few light bulbs.

Long-term environmental goals outlined in the report include zero waste; zero net direct greenhouse gas emissions from fuels; reduction of indirect greenhouse gas emissions from electricity consumption; a net positive impact on ecosystems; minimal water use and product footprint and to inform, empower and activate positive action for the environment.

At TRT, we're excited that Disney has made a very public declaration to sustainability. And whether you like the brand or not you have to respect its position: and don’t for a moment underestimate its influence on communicating core green messages to a very important audience: the next generation. After all it is a small world…

Labels: Green plans, Walt Disney