Holiday Inn Family Mass Renovation Project: The Buzz at the InterContinental Hotel Group's 2008 America's Investors & Leadership Conference
September has proven to be a very busy and productive month for The Refinishing Touch due to recent trade shows and conferences. Just last week we returned from the HD Boutique exposition and this week, we're just getting back from Los Angeles where we were exhibiting at the InterContinental Hotels Group's (IHG) 2008 Americas Investors & Leadership Conference.
Despite being announced at the show last year, the IHG event was filled with the buzz of the Holiday Inn Family's mass renovation and relaunch that is slated to be complete by 2010. Leading the rebranding efforts, franchisers and owners are left with one simple question: buy new or go eco friendly and refurbish?
We found our booth to be a very popular stop during the tradeshow, industry moguls and investors were eager to look at new ways to save money on the bottom line while also knowing they would be receiving quality work for any given hotel chain under the IHG brand. As news of the rebranding continues to permeate the industry, The Refinishing Touch continues to be pushed further into the limelight. As a preferred IHG vendor, it is great to see this organization look to revamp its brand through asset management and renovation of existing pieces.
We had quite a presence at one of the industry's largest Tradeshows and are proud to say that we were a significant part of such a fabulous event.