The Refinishing Touch Blog

How can a recession translate into a greener economy? Recently, we discussed techniques for sales divisions to adopt for increasing business. Now, we'd like to focus on another initiative that all companies should take into consideration during a time of recession - taking time to revaluate current business practices. No matter what the current status of your business is during this time of turmoil and uncertainty, it's essential to look at your business, revaluate practices, and strategize new tactics to increase productivity and the bottom line as well as save money.

In a recently article entitled, "How the Recession Means More Green Buildings (and Why That's Good for the Economy)" shines a green light on the current economic depression we are in. While many companies revaluate business practices, it is also important to also consider the consumer and what is important to them as we move through these difficult economic times. In a survey done by the Opinion Research Corporation, 73% said they would pay more for products that are better for the environment and 89% said they would pay more for products that will reduce heat and cooling costs. Consumer behavior seems to be following the trend of "going green." With this in mind, businesses should consider ways to go green with the consumer in mind and areas that are most important to them when it comes to going green. This will not only cause an increase in sales, it will also cut overall costs in the long run. Consumers and businesses want to affiliate with companies that have a green plan and doing their part to help the environment.

With 2009 just around the corner and President elect Barack Obama preparing for office by assembling a green dream team, we at The Refinishing Touch believe green renovation is one of the most important ways business' can improve the environment and the bottom line. We have been in business for over 30 years, focusing on renovation and refinishing which not only benefits the environment but also helps your company in the long run. We are looking forward to seeing the country move towards a more sustainable future through Obama's proposal of a new public works program which will include not only a great number of jobs, but a focus on energy efficient buildings. The demand to go green and focus on green renovation and remodeling may provide the boost the economy needs while also providing many new jobs.

Labels: Business, economy, Energy Efficiency, Green